Smart Tech in Your Home
18% of Americans, or around 43 million people, now own a voice-activated smart speaker.1 79% of owners use their device at least monthly.2 26% of owners have made a purchase by voice.3
Commonly used to:1
Answer general questions Control household devices Listen to music
44% of Americans currently own a smart security product.4 66% of potential homebuyers want a smart camera pre-installed.4 All-in-one security systems and kits represented 64% of total demand in 2017.5
Commonly used to:6
Monitor homes remotely Identify visitors and deliveries Control locks and access
20% of consumers own smart, or connected, appliances.7 Widespread adoption of Energy Star-certified smart thermostats could offset 13 billion pounds of annual greenhouse gas emissions.8
Commonly used to:9
Turn lights on and off Monitor and regulate home temperature Control appliances, such as refrigerator or washer
1 The Smart Audio Report, Spring 2018, NPR and Edison Research, 2018. 2 Voice Assistant Consumer Adoption Report, Voicebot, 2018. 3 Smart Speaker Consumer Adoption Report, Voicebot, 2018. 4 2018 Coldwell Banker Real Estate Smart Home Marketplace Survey, Coldwell Banker, 2018. 5 Smart Home Security Market in the US by Product, The Freedonia Group, 2018. 6 What Are the Best Features to Include in a Security System?, SafeWise, 2018. 7 “Alexa, Please Turn on the Lights at 7 p.m.:” Smart Automation Comes Home, ReportLinker, 2017. 8 Energy Star Smart Thermostats – Certified to Deliver Smart Savings, Energy Star, 2017. 9 2018 Smart Home Trends Worth Watching, Consumer Reports, 2017.
Smart home technology is becoming a game-changer. Worldwide, there are an estimated 7 billion connected “internet of things” devices – this is a network of devices such as home appliances, not including smartphones, tablets and laptops, that contain software allowing for the exchange of data. This number is expected to increase to 21.5 billion by 2025.1 On average, consumers own more than three smart home devices, such as thermostats, security systems, lighting and connected appliances.2
It’s not only convenient to control devices in your home with the touch of a button – it may even help you save on your insurance premiums. Amica offers discounts when you install a temperature monitoring, water leak or gas leak detection system.3 Some smart home devices are impacting the way insurance companies approach homeowners policies. But there are risks as well as rewards, so it’s important to do your homework before you make a purchase.
Smart speakers with voice assistants, like Google Home or Amazon Alexa, can be set to control other smart home technology. People who have owned their device for a year or more are more likely to use it to control home lighting, the thermostat, appliances and home security.4
Voice-activated smart speakers, however, can be compromised. Devices have shown vulnerability to voice command attacks via Wi-Fi and Bluetooth connectivity.5 It’s also unclear to consumers whether smart speakers are picking up their conversations or how manufacturers may be using their data. Twenty-four percent of consumers don’t trust their smart home devices or the manufacturers.6
Peace of mind
For many homeowners, the benefits outweigh the possible risks – particularly when it comes to safety and security.
“People buy smart home technologies so they can get greater peace of mind when they’re not there,” says Adam Kostecki, a senior assistant vice president with Amica.
For example, the Los Angeles Police Department conducted a study with Ring, a company that makes video doorbells, by installing the devices on homes in one neighborhood and not another. Burglaries were cut by 50 percent in the area with Ring products; the other neighborhood saw no change in crime rates.7
Insurance companies are revisiting coverage when customers invest in smart home technology that may potentially reduce claims, resulting in lower premiums.
“We’re offering our customers discounts as a way to help incentivize buying and installing these devices,” notes Kostecki. “The list of devices that qualifies for these discounts is growing.”
Insurers believe water damage is the primary claim scenario that can help be prevented with smart home technology, Kostecki says. New devices use analytics to detect abnormal water flow patterns and monitor for leaks, sending a command to the shut-off valve to avoid a problem.
A connected smoke detector is another helpful device, but it may not prevent a claim. “It may give you early notification that it’s happening so that you can mitigate it, but it’s not going to actually prevent it like a water shut-off valve could,” Kostecki explains.
Smart home technology won’t necessarily solve all your automation and security problems. Kostecki recommends beginning with an understanding of what you want it to do, then research solutions around the problem.
Before purchasing new smart home technology, talk to your insurer about discounts that may apply to your policy if you install a qualifying device or system.